Affiliate Disclosure
Plain English. No legalese hidden in small print.
How this site makes money
When you click an "Visit Ninewin" or "Claim Bonus" button on this site and then sign up at Ninewin Casino, we earn a commission. This is the only source of funding for the site. We do not run display ads, we do not sell user data, and we do not accept payment to publish or remove reviews.
What affiliate income DOES affect
- Which casinos we choose to review. We prioritise casinos with affiliate programs that fund the editorial work.
- Which casinos appear in our alternatives lists. Same reason — we recommend operators we have a commercial relationship with.
What affiliate income DOES NOT affect
- The score we publish. Ninewin scores 7.0/10 because that's what the testing produced. The trust sub-score of 6/10 lowers our affiliate revenue, but it's the honest answer.
- Whether we publish negatives. The full Reddit dispute breakdown and the "there is no no-deposit bonus" honest status page both reduce conversions but are correct.
- Whether we recommend UKGC alternatives. We link Mr Q, PlayOJO, 888, and MrPlay in every relevant page. Some of these have lower commissions than Ninewin. We still link them.
How to avoid contributing affiliate revenue to us
If you'd prefer to read this site without contributing to our affiliate revenue, go to ninewin.com directly via your browser rather than clicking our links. You'll still see the same casino. Our review content is the same regardless.
Where this disclosure appears
- Top banner of every page
- Footer of every page
- Embedded in every review near the byline
- Adjacent to every affiliate CTA button
How affiliate links work technically
All affiliate links on this site point to /go/ninewin, which is a 302 redirect to Ninewin Casino. The redirect is noindex for search engines (it doesn't compete with Ninewin's own pages). We use rel="sponsored nofollow" on all affiliate anchors as required by Google's link spam guidelines.
What We Actually Earn From Ninewin
Casino affiliate commissions in the UK / Curacao segment typically follow one of three structures:
- Revenue share (most common): A percentage of the casino's net gaming revenue from players you referred, paid monthly. Typical range: 25–45%. So if a player loses £100 across a month after bonuses, the casino keeps maybe £70 and we'd see ~£20–£30 of that.
- CPA (Cost Per Acquisition): A fixed one-off payment per qualifying signup that deposits. Typical range: £50–£150 per UK player. We have a CPA agreement structure with Ninewin via Zotatraff.
- Hybrid: Smaller CPA plus reduced revenue share. We don't currently use a hybrid model.
What this means in plain terms: a single reader clicking a "Visit Ninewin" button who then signs up and deposits earns us a payment. A reader who reads our content but doesn't click through earns us nothing. A reader who clicks but doesn't deposit also earns us nothing.
Why We Care About This Transparency
Casino affiliate marketing has a reputation problem. Most affiliate sites:
- Don't disclose commission models at all
- Pretend their "best casino" rankings are based on player welfare when they're really based on commission rates
- Use deceptive language ("recommended by our experts") to imply editorial independence that doesn't exist
- Hide affiliate links inside seemingly neutral text
We don't want to be that. The site funds itself through affiliate commission — that's fine and standard — but we'd rather you know exactly how it works and judge our content on its actual merits.
Questions
If anything about our funding model is unclear, email [email protected]. We'll answer in plain English. If you want to verify the affiliate relationship exists, click any "Visit Ninewin" CTA — your browser address bar will show ninewin-review.co.uk/go/ninewin which 302-redirects to zotatraff.com/gfiv1viab (our tracking link).